John Deere’s “Farm Forward” Video
I hope you take the time to watch this video as it is quite thought-provoking. There is a somber, cold, dark, soulless, and lonely mood portrayed here on this futuristic computerized farm, with ominous sounding background music. Even the weather of dark skies and thunderstorms is gloomy over the large flat monoculture crop field. Why the gloomy tone?
For those who think we are out of touch with our food production now, you just wait. For those who fear cyber-security problems, it’s a road you won’t want to go down. For those who want to see a return to smaller farms, shut yer eyes. Biodynamic food producers — never mind. Luddites, you have my permission to opt out of watching altogether.
For these comments, sorry, Deere.
How will technology change farming in the future?
The only certainty is that technology will continue to change how we farm.
John Deere offers one vision on how farmers might control their operations in the future.