I am the photographer for today’s Luddite photo, which I spotted on a restaurant wall in Georgetown, Colorado recently.
Which made me investigate the history of the “Farmer’s Wife” magazine. I found this description from Project Muse online:
The Farmer’s Wife magazine, a monthly published in St. Paul, Minnesota, from 1905 to 1939, was the sole agricultural periodical pitched entirely to farm women,and its visibility was considerable: it had well over one million subscribers nationally by 1930, with readership estimates reaching as high as five readers for every copy. Established as the sister magazine of The Farmer, a prominent men’s agricultural journal, it shared many of the same writers and editors while nonetheless maintaining a resolutely separate, feminine, identity.
Its folksy, colloquial tone distinguished it from the glossier women’s journals while nonetheless assuring readers that they, too, were worthy aspirants to a bourgeois respectability, a combination that is essential to understanding its uniqueness. Despite carrying its share of recipes, childrearing tips, and sentimental poems and stories—the stuff of women’s magazines generally, and typical of the single “women’s page” included in most farm journals devoted to men—The Farmer’s Wife was exceptional in important ways within the contexts of both (men’s) agricultural periodicals and more mainstream periodicals devoted to women.
And from Lavendarchickblogspot.com, this is a back cover advertisement from the magazine:
It was a gentler time, that’s for sure.