Alegría Fresh: A Prototype Urban Farm in Irvine, California Uses GardenSoxx

A commercial venture is on the move, and its timing is great, as it proposes to save water, fertilizer, and space, while providing fresh, nutrient-dense produce in urban areas.

This Southern California company is setting up an urban micro-farm -which claims to save large amounts of water- in Irvine, California during this time period when the extreme-drought of California is grabbing so many headlines.

The company is called Alegría Fresh, and they have various products on the market which are intended to grow fresh produce by using hydroponic techniques.

They have devised a mini-vertical garden system for urban dwellers for use in small spaces. Their vertical farm set-ups use coconut fiber (coir) instead of soil.

Their latest venture, Alegría Soxx Farm, uses 7500 linear feet of GardenSoxx on one-fifth of an acre in Irvine, California to grow 15 different vegetables, for a total of 13,000 plants.

They expect a 70 percent reduction in the amount of water needed to grow this produce, and a 50 percent reduction in fertilizer required because of the rich growing medium used. They also expect high yields, greater pest resistance, and faster growth rates, calling this a “paradigm shift in urban ag”.

Furthermore, they suggest that this prototype farm, and other future urban micro-farms like it have a juice bar, salad bar, and small farm stand alongside it to sell produce direct and employ local workers, creating a revenue stream that can support the farms.

All Sounds Great, But a Few Comments . . .
One question that I have, should any of the fine folks from Alegría drop by and read this, is how does this farm save water, when the GardenSoxx Q&A states, “as the mesh breathes, it will dry out sooner than normal soil.” I’d love to see an answer in the comments below, please, as many people are looking for solutions such as this to help grow food in our urban areas.

My other question is how adaptable would this system be to other regions of this nation, besides our prized Mediterranean climate growing region of Southern California?

Finally, I love innovation in food growing, but how I wish it didn’t (so often) involve greater use of plastic.

UPDATE: I’ve noticed the video isn’t working, which really is necessary to understand this set-up. See this page for another video. And here is a video of their vertical hydroponic gardening system.

Map of Countries Sized by Population & a Changing Global Economy Dominated by Asia

This map was tweeted by @incrediblemaps and shows us the size of countries relative to their populations, which as we know has big implications for food security and the commodity trade markets.

On a related note, one of the news items that really got my attention last week was the WSJ sideline interview of Federal Reserve Bank of St. Louis President James Bullard, during his speaking engagement at the Credit Suisse Asian investment conference in Hong Kong.

From the WSJ’s blog:

…he can foresee a tri-polar world in which China and India are the major economic powers, counterbalanced by a bloc of the United States, Europe and Japan, whose populations together will total about one billion people.

“We’ve said the U.S. is a superpower, an economic superpower. But these are giants, they’re bigger than a superpower,” he said. “What would that world be like, both economically and politically? I think that’s really hard to understand. How much would the Western bloc be willing to cooperate politically to be a counterbalance to China and India?”

Mr. Bullard offered few specifics of what such a world would look like, but did acknowledge that it might require some adjustment on the part of ordinary Americans like those he serves in the heartland.

This future is a challenge to imagine, but has implications for the competition for oil and energy, number one, I think, and all of the other commodities, with ever-bigger demands on the Earth’s natural resources. It has jobs implications; global communications will continue to improve and evolve; technological advancements and innovations will be coming more and more from Asia; and, global politics and alliances will change, as Bullard states. Finally, it has big implications for food and agriculture. My personal view is that there will be very surprising innovations in both of these sectors.

In another weekend article, the NYT’s travel section contained this interesting paragraph:

Ernst & Young estimates that by 2030, nearly one billion people in China could enter into the middle class and have a disposable income that allows them to travel domestically and abroad. Ten years ago their government singled out tourism as a key pillar of economic growth, and as a result, they have invested well ahead of the curve in high-speed trains, hotel complexes and airports to absorb growth within the middle class. In fact, right now they are busy building 69 airports around the country, so that in the future no person in the country will be more than a 90-minute drive from an airport.

There are a few “somethings that are gonna haftagive” when we consider these rapidly changing global dynamics.

If you have any visions of where this puts people in Bullard’s heartland, in, say the year 2035, please let us know your ideas in the comments. What does the future look like for your children under this scenario? What will their standard of living look like? What will transportation and supply chains look like in the U.S. and in Asia? Where will the job opportunities be? Will there be enough jobs? What will global cooperation look like by then?